Hello.
I’m Jason, great to meet you. I’m the founder of FiveStone, a strategy-led design agency started in 2001. Since its inception, FiveStone has worked with hundreds of organizations, from startups to two-hundred-year-old institutions, helping them communicate the deeper purpose of their work.
Outside of FiveStone, I consult with organizations. Mostly they are early-stage or at an inflection point. Sometimes I do this in an ongoing advisory role and sometimes as an equity partner. Sometimes both.
I’ve also written a few books. My latest helps people build more meaningful brands. It’s called, Culture Bending Narratives: Moving Beyond Story to Create Meaningful Brands. I speak on this and a variety of other topics.
I live in Brooklyn, NY with my wife, four kids, and dog. My slow southern gait often keeps me from making the train.
I’m not really on social media. But I’d love to grab a beer and veggie burger IRL. Lemme know. Otherwise, you can keep up with me on LinkedIn and Medium.
Stories Don’t Cut It.
There’s no shortage of books talking about the importance of story, and for good reason. Effective storytelling is an important tool for your organization. But … Storytelling is not enough.
If you want an organization that creates long-term positive impact, then you need more than clever stories. You need to create meaning through narrative.
A narrative frames the way we see the world and carries with it the power to capture hearts and minds and point your audience toward a hopeful future.
Select Writings
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![Jason Locy Imagination]()
To Love and to Imagine
When we imagine, we work to re-order the world and our response to it.
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![What Moves You by Jason Locy]()
What Moves You?
What we make—and how we make it—has consequences for the world.
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![Chic-Fil-A Jason Locy]()
Chic-Fil-A Impact Accelerator
A talk for non-profits: The imporance of narrative over story when building your organization.
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Interview: Alan Flusser
I sat down with my friend Jonathan Sigmon to discuss work, creativity, and what makes “good” clothes.
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![FiveStone Office - Making Things that Matter]()
Tearing Corners off the Darkness
FiveStone started in 2001, each day we work to keep making things that matter.
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![Jason Locy Advent Reflection]()
Face to Face
An Advent reflection and recognizing the small glimpses of beauty around me each day.
Let’s hang out.
I love meeting new people. Hit me up to discuss an idea, a project, speak at your event, or just to hang out.